How the Chinese N-curve will set the standard for innovation

This May I will launch my first book: China’s New Normal. It tells the story of how China is setting the new standard for innovation. I picked eight distinct industries where China’s transformation is driven by the modern Chinese consumers, the disrupter tech companies as well as the new government. For each of these sectors I describe how China is creating its own “New Normal”.

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Pascal Coppens
It's our turn to copy China

Chinese companies are known for copying from the West and adapting products and business models to the local Chinese market. This practice is known as ‘Shanzhai’, a word used mostly in a pejorative context to imply Chinese copycats who have stolen from the West.

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Pascal Coppens
Creative China

Chinese New Year arrived and brings something new. Advertisements that are flooding social media show a similar trend: they burst with emotional storytelling instead of product features.

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Pascal Coppens
BATs are nocturnal animals

Whenever a positive story about China is written, chances are it discusses BAT (Baidu, Alibaba, Tencent). They became the true leaders in the digital revolution in China, and often ahead of western competitors like Facebook, Amazon or Google. Today they are portrayed as Internet Gods we should fear, and take notice of their global ambitions.

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Pascal Coppens