CHINA'S NEXT MIRACLE
China is redefining the global innovation model — shifting from mass production to quality creation, from top-down control to directed autonomy, and from a relentless rat race to purpose-driven invention. These transformations are changing not only how China produces, leads, and innovates, but also how the world must prepare for the future.
​
In China’s Next Miracle – 100+ tips to stay in the game as China redefines the innovation model, China expert Pascal Coppens reveals how these shifts are reshaping industries, business models, and geopolitics. With pragmatic, goal-driven strategies — from industrial ecosystems and breakthrough technologies to customer-centric innovation and new work cultures — China is overturning familiar models and setting new standards that others must now follow.
​
This book is not about predicting China’s future, but about preparing for it. With more than 100 practical insights and “red pills” for entrepreneurs, executives, investors, and policymakers, Coppens shows not only the risks but also the opportunities of China’s rise — and how to seize them strategically. The question is no longer whether China will influence the future of global business, but whether we are ready to stay in the game as the rules are rewritten.
​​
This new book will be available in November of 2025 in Dutch and January 2026 in English. 10% discount for pre-orders until release date.
​​
CHINA'S NEW NORMAL
The words ‘technology’ and ‘innovation’ are almost automatically linked with American companies like Google, Apple, Facebook, Tesla or Amazon in most people’s minds. But this association has created a huge blind spot in the West.
​
While the world focuses on what is happening in Silicon Valley, the Chinese innovation train has left the station and is moving forward at high speed. Baidu, Alibaba and Tencent are the well-known standard-bearers of this fast and furious innovation surge, but they are just the tip of the iceberg.
​​
Pascal Coppens guides the reader through eight key industries. He shows how China is creating a ‘New Normal’ in each of these industries, with vivid stories and examples that often sound like science fiction. The common theme is how China is leveraging its unique strengths to assume a leading position as innovator with the development and implementation of artificial intelligence and other key technologies of the future.
​
China’s New Normal offers fascinating insights into the new China and its potential impact on the rest of the world. It is essential reading for anyone who is involved with the process of disruption, because in the years ahead China will increasingly be the source of innovations and disruptive trends that will touch all of our lives.
CaN WE TRUST CHINA?
A new world is emerging. A world in which China wants to take on the role of superpower. It's full steam ahead for the innovation train that leading authority on China, Pascal Coppens, described in his previous book, China's New Normal. It now also seems that China wants to knock the mighty America off its throne on an economic, political, and military level.
​
And this is creating an uncomfortable feeling in the West: fear. A fear that is being further fueled by the news we are hearing about China's role in the coronavirus pandemic. Is that fear justified? What does the start of the Asian century mean for our future? And is the curtain falling on the West's role as a protagonist on the global stage?
​
In the search for answers to these questions, people often take a very firm position in either the positive or negative camp. But if we want to take advantage of the opportunities that China's transition also offers us and our economy, then a nuanced view is absolutely essential.
In this book, Pascal Coppens brings clarity to the debate in an extremely fascinating way and offers the reader a well-founded and nuanced answer to that one crucial question: can we trust China?
