CHINA'S NEW NORMAL
The words ‘technology’ and ‘innovation’ are almost automatically linked with American companies like Google, Apple, Facebook, Tesla or Amazon in most people’s minds. But this association has created a huge blind spot in the West.
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While the world focuses on what is happening in Silicon Valley, the Chinese innovation train has left the station and is moving forward at high speed. Baidu, Alibaba and Tencent are the well-known standard-bearers of this fast and furious innovation surge, but they are just the tip of the iceberg.
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Pascal Coppens guides the reader through eight key industries. He shows how China is creating a ‘New Normal’ in each of these industries, with vivid stories and examples that often sound like science fiction. The common theme is how China is leveraging its unique strengths to assume a leading position as innovator with the development and implementation of artificial intelligence and other key technologies of the future.
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China’s New Normal offers fascinating insights into the new China and its potential impact on the rest of the world. It is essential reading for anyone who is involved with the process of disruption, because in the years ahead China will increasingly be the source of innovations and disruptive trends that will touch all of our lives.
CaN WE TRUST CHINA?
A new world is emerging. A world in which China wants to take on the role of superpower. It's full steam ahead for the innovation train that leading authority on China, Pascal Coppens, described in his previous book, China's New Normal. It now also seems that China wants to knock the mighty America off its throne on an economic, political, and military level.
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And this is creating an uncomfortable feeling in the West: fear. A fear that is being further fueled by the news we are hearing about China's role in the coronavirus pandemic. Is that fear justified? What does the start of the Asian century mean for our future? And is the curtain falling on the West's role as a protagonist on the global stage?
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In the search for answers to these questions, people often take a very firm position in either the positive or negative camp. But if we want to take advantage of the opportunities that China's transition also offers us and our economy, then a nuanced view is absolutely essential.
In this book, Pascal Coppens brings clarity to the debate in an extremely fascinating way and offers the reader a well-founded and nuanced answer to that one crucial question: can we trust China?
CHINA'S NEXT MIRACLE
In this third book, I focus on WHAT China is doing differently that can shake up the current business world or even completely redefine it; but also WHAT managers can do to learn from China's successes or prepare for the next Chinese miracle, which will bring both new challenges and opportunities.
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This book is intended as a guide for entrepreneurs, business leaders, marketers, executives, investors, and anyone seeking an answer to the question: WHAT IF China shapes or even determines the future of global business, consumers, and our children? Just think of TikTok, TEMU, or BYD to realize that this is already a reality in some sectors. But WHAT IF the real Chinese tsunami is yet to come? How should we deal with it, and what can we do today to protect ourselves, strengthen our position, and seize new opportunities?
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To support this, I have included more than 100 tips, strategies, and warnings in red throughout this book as a guide to avoid drowning or panicking every time a Chinese miracle or competitor reaches us.
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This new book will be available in autumn of 2025
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