• China's New Normal

    I recently launched my new book: "China's New Normal: How China Sets The Standard For Innovation". Find out all about it on my book website chinasnewnormal.com.

    Interview Kanaal Z (Dutch)

    12 April 2018

    Interview on China as new leader of innovation on Z-talk Goossens of Kanaal Z TV.

    Trends (Dutch)

    31 May 2018

    China wins the A.I. race

    Gondola (Dutch/French)

    30 March 2018

    In China, every store is an amusement park

    De Tijd (Dutch)

    16 feb 2018

    Chinese New Year shows Chinese creativity

    (English full version: http://bit.ly/2tIJ3T5)

    Apache.be (Dutch)

    18 jan 2018

    The Yellow danger does not come from China, but from Belgium

    Bloovi (Dutch)

    8 jan 2018

    4 years ago Chinese wanted to go to Silicon Valley as soon as possible. Today, they prefer to stay in China.

    De Standaard (Dutch)

    21 Nov. 2017

    Chinese catch up with Facebook

    Trends (Dutch)

    18 October 2017

    Chinese internet giants are conquering the world.

    De Tijd (Dutch)

    20 Sept 2016

    Succeed in China: 10 Tips

    De Standaard (Dutch)

    7 Sept 2016

    Chinese want to learn from Europe

    Trends (Dutch)

    10 April 2014

    Letsface: Fun, 'Made in China'

    De Tijd (Dutch)

    21 okt 2011

    Our luggage gets lighter every year


    The Chinese innovation train is heading for Europe at high-speed. The train will not stop, so leverage China’s global ambition to your advantage. Jump on the train, now. Chinese brands still have a lot to learn about Europe and we can learn a thing or two from China as well.


    Pascal Coppens has employed, partnered and competed in China with hundreds of Chinese innovators over the past 20 years.

    His candid presentations with real-life examples will be eye opening, create food-for-thought and uncover patterns for you to turn the Chinese innovation train into an opportunity for your business.


    Pascal inspires the most during a 45-60 minutes keynote, but a shorter or longer version can be provided upon request, and can be tailored to specific sectors. The keynote can be delivered in English, Dutch, French and Chinese.




    How China sets the standard for innovation


    This keynote will elaborate on the six waves of innovation in China, and how China is now ready to take on the challenge to become a global leader in innovation by 2030.


    Topics we will cover:

    • China from 'copy' to 'creator'
    • China strengths: Market, Cash, People, UX & Personal 
    • European strengths: Technology & Research, Brands, Efficiency, Meaning, & Balance. 
    • How China and Europe can help each other

    Smart Industries insights possible:

    • New Retail, Media & Entertainment, Security, Mobility, Manufacturing, Healthcare, Finance & Insurance, Education

    Transformation focus possible:

    • Artificial Intelligence
    • Digital China
    • Chinese Ecosystems
    • Chinese consumer
    • Shenzhen: Silicon Valley of China





    innovation insights from

    Silicon Valley & China

    jointly with Peter Hinssen

    Silicon Valley and China’s tech ecosystem cities (such as Beijing, Shanghai, Hangzhou and Shanghai) are the fastest evolving innovation hubs in the world. But inspiration from pioneering startups, corporates and academics from these distant corners of the globe should not be an ‘either, or’ story. Each has its very own background, innovation DNA, culture, methods and strategies. Each has the potential to trigger you in ways you’d never thought possible.


    And who better to inspire you in the matter than serial entrepreneur & Silicon Valley aficionado Peter Hinssen and China evangelist Pascal Coppens?


    Book Peter and Pascal for an eye-opening double keynote on the uniquely successful innovation approaches of Silicon Valley and China. They’ll bring you on a holistic journey into the heart of technological, societal, individual and business (model) change. If you want to really understand the depth and complexity of innovation, and the potential of disruption: this 3-hour twin journey will change your perspective forever!

    Inquire about a keynote or workshop


    How to deal with

    China's New Normal

    jointly with Wim Rombaut

    China has the ambition to take world leadership in technology and innovation by 2030. They are on track, the pace of innovation is higher than we can imagine here in Europe. China’s new normal: what does that mean for your business, for your industry, local and global?


    This one day workshop will adjust and update your vision on China today, tomorrow and the day after tomorrow. Pascal Coppens delivers you accurate and updated content and knowledge of China today, and shares with you their plans for the next 10 years. Executive coach Wim Rombaut stimulates the participants to a pragmatic and high paced think/act – methodology.


    What's in it for you:

    • You will become deeply aware WHY China’s transformation is so high paced and WHAT that means for your positioning and business today

    • You will see the opportunities for your business to become more competitive and to stay ‘in the lead’ as you go for synergy or battle with Chinese companies

    • You will be able to integrate the know-how about China to your first steps tomorrow


    "I was told beforehand that Pascal would give me food for thought with his presentation, but he certainly did more than that. He compared China to Silicon Valley in a way that was both fascinating and eye-opening. And Pascal’s expertise and passion for the subject made his story all the more interesting. I ended up inviting him back for an event of my own and I was pleased to see that the audience had the exact same reaction to his presentation as I had. Pascal’s presentation is definitely worth hearing more than once."


    Roel Vanmaele

    Managing Director

    Ahlers Western Europe

    "I would like to thank you for your participation as a speaker to the International business Coaches Meeting earlier this week. Your amazing presentation has been very much appreciated!"


    Maria Collura

    Senior Country Advisor

    BNP Paribas Fortis


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