Author, keynote speaker, sinologist and technology entrepreneur.

Author, keynote speaker, sinologist and technology entrepreneur.

Pascal Coppens has lived and worked in China and Silicon Valley for over 20 years. He is an international speaker at nexxworks and gives keynote speeches and workshops about innovation in China.

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China’s New Normal

How China sets the standard for innovation
When we think of technology and innovation we almost naturally end up with American companies such as Google, Apple, Facebook, Tesla or Amazon. That association creates a huge blind spot. As the world is watching what is happening in Silicon Valley, an innovation train in China is racing past us. Baidu, Alibaba and Tencent are now well-known names of fast and furious innovative China, but they are only the tip of the iceberg.

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China Insights

Throughout the book Pascal opens your eyes on innovation happening in different industries in China. He focusses on the most prevalent industries that are about to be disrupted in the coming years. With Artificial Intelligence as one of the key driving factors. Want to know how you can prepare yourself in your industry?



The first industry to start ahead of the West is that of Smart Security. A loaded chapter, but a theme that today questions our own values and safety with social credit score and privacy discussions. Should we worry or not?


2017 was the year in which the term New Retail was coined by Alibaba, a trend in the sector that is globally influential, but which today can almost only be followed by Amazon. Who is that Chinese consumer and how do you reach him differently than in the West? Will China become the epicenter of e-commerce?

smart mobility

In 2021 the self-driving cars will be seen on the roads in China, and Smart Mobility in China will suddenly give the world a blueprint. Will we be driving in the West in 10 years with Chinese cars or will our brands have Chinese intelligence?

Smart healthcare

By 2025, I expect that China will have transformed its health care in such a way that it will no longer be recognizable and that Smart Health will be available to most Chinese people. Could China's transformation in health care perhaps solve the problems of employment and service provision in our Western health care sector?


The second industry is that of Smart Media and Entertainment. Companies such as Tencent and others have been taken as an example of innovation since 2015. How does the power play between the Chinese digital generation, the controlling government and the most powerful technology companies relate?


2019 predicts to be the year of Smart Finance, with Western banks and insurers trying to understand the new cashless society. Now that Chinese people have much more money and live in a digital payment world, could China be the example of the transformation in the financial industry?

smart production

In 2023 most factories in China will have their robots talking and Smart Manufacturing will have its full impact in 2025. Is China really evolving from "made in China" to "created in China"? Will China become the world's smart factory or will the West become China's smart factory?

Smart Education

By 2030 at the latest, I expect that China will have fully imbued its outdated education with technology. How could China, with one of the most traditional educational systems in the world, learn something about Western education?


“I would like to thank you for your participation as a speaker to the International business Coaches Meeting earlier this week. Your amazing presentation has been very much appreciated!”

Maria Collura / Senior Country Advisor at BNP Paribas Fortis

Want to take action?

I’m happy to help. After having employed, partnered and competed in China with hundreds of Chinese innovators over the past 20 years. I’ve condensed all of my insights into candid presentations with real-life examples. These examples will be eye-opening, create food-for-thought and uncover patterns for you to turn the Chinese innovation train into an opportunity for your business.



Want to inspire your audience? Open their eyes to the disruption coming from Chinese innovators? My keynotes are filled with real-life examples showing you what’s possible.


Want to take action? During a workshop I can help you translate key insights from Chinese business into opportunities for your business.


How will China impact your business? What is this “China ‘s New Normal”? I help you answer these important business questions in my book.